By now, you’ve seen the numbers. TV viewership for last weekend’s NCAA women’s basketball Sweet 16 was up 73 percent year-over-year. TV viewership for the women’s Elite 8 was up 43 percent. Attendance at those two rounds (82,275 fans) shattered a 20-year-old record by more than 8,000 fans. Sunday night’s…

Another college football regular season is in the books, so we have another year’s worth of TV viewership data to dig into. Below, I’ve listed each school’s average game viewership for the regular season. And below that, I’ve listed every game that garnered at least 4 million viewers — a…

As we await the next big move in major conference realignment, it’s time to revisit the TV viewership numbers from past seasons. In the past, I’ve looked at the average number of viewers each college football program brings in — click here for 2015–19, and here for 2021 — but…

As the Big 12 and Pac-12 try to fend each other off from gutting the other in the latest round of conference realignment, fans on both sides certainly have strong opinions about which one conference has the upper hand. One of the words I keep seeing thrown around is “pedigree.”…

In the last 48 hours, my Twitter notifications have been flooded by Boise State fans and San Diego State fans arguing with each other. San Diego State fans are not thrilled with my latest program value rankings, while Boise State fans are quite fond of them. Those rankings quantify each…

When Oklahoma and Texas announced their plans to head to the SEC last summer, I took a look at which college football programs are the most valuable in conference realignment. With Southern Cal and UCLA announcing their moves to the Big Ten, and a domino effect sure to follow, it’s…

For the second year in a row, we have major mid-summer conference realignment news. This time it’s one I suggested as a possibility last summer: USC and UCLA could be headed to the Big Ten. The geography seems insane, but it makes sense for a few reasons. Both schools fit…

Last week, distinguished Twitter troll Darren Rovell — who has impressively built a following of over 2 million by driving engagement from provocative tweets —took issue with Buick’s campaign that celebrates “unseen” moments in women’s sports. He specifically took issue with the ad focused on women’s basketball, saying that the…

Hey everyone, long time no speak. Most of last year’s newsletters were about college basketball, so what better time to get back into it than Selection Sunday? Like most of America, I barely watched any college basketball this season until this past week, when I got sucked into watching a…